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San Diego State University

Faculty-Student Mentoring Program

Congcong Zheng, Ph.D.
Associate Professor of Management

Dr. Zheng is passionate about mentoring her students in the areas that may include but are not limited to:

  • Identity transformation (e.g., from student to entrepreneur, or from veteran to entrepreneur)
  • Entrepreneurial expertise (dimensions and experiences)
  • Social and international entrepreneurship (e.g. how can entrepreneurship solve the problems of poverty and illiteracy in the U.S. and around the world)
  • Globalization of sustainable development
  • Organizational learning (how can firms learn from their environment, peers, and networks)


Through series of group and one-to-one meetings, Prof. Zheng leads her student protégés to develop skills in research and helps them select their own research topic based on personal interests. Prof. Zheng mentors her students to develop and execute their own study of publishable quality. In addition, she encourages her protégés to present their work in Student Symposium and professional or academic conferences.


For students who is interested in conducting market or business plan research, she assembles a team of faculty and business owners to mentor their work. She focuses on using design thinking approach to facilitate student finding their own passion, getting an in-depth understanding of the chosen markets and customer development.

Congcong Zheng